the branch of philosophy that studies value is axiology (from the Greek axios meaning "worth").
aesthetic values: depending the capacity to elicit pleasure (positive value) or displeasure (negative value) when appreciated or experienced aesthetically. examples: beauty, ugliness, elegance, taste, harmony, token: beauty,
economic values: (we are homo economicus): the measure here is efficiency, affordability & productivity (productivity = output volume/ labor input), then, practicality, token: price,
social/cultural values: the measure is how humans live in groups and which traits are seen as worth having, such as honor, honesty, valor, sympathy, benevolence, gratitude; token: sociability,
political values: these are traits that balance power with justice, such as influence, leadership, competitiveness; token: fairness,
religious values: these are values that are associated with purposefulness, worship and rituals, such as faithfulness, altruism, unity, token: holiness,
spiritual values: values that are meant to strengthen the inner self, such as freedom, achievement, , simplicity, health, vigor; token: blessedness,
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